For example, if you’re raising money for an animal shelter, you can specify that a donation of $50 will provide food for X amount of pets!Įxplain the urgency of the situation so you can convince your readers to act quickly. You’ve already defined a problem for them explain how their donation will solve the problem with specific actions. Explain how your donor can make an impact.īefore donors give, they want to know exactly how their donation will make a difference in the world.Make sure to clearly explain the impact of the donor’s gift and how it will make a difference. Your readers should understand how their donations will be used and who will benefit from them. Explain your mission and outline your goal.Įxplain your need and how it fits into your overall mission.Be as straightforward as possible when doing this. Give details about the people you’re trying to help so it’s clear how they can benefit from a donation.Ĭlearly outline the larger issues and problems your clients are facing. Show your reader the issue or problem your organization is working to address with a story. Be sure to personalize your outreach with names so each reader knows you value their individual support. These steps include:īy addressing your recipient by name, they won’t feel like they are just one of many reading this letter.
FREE WRITE ORGANIZATION HOW TO
As you explore how to write a great fundraising letter, it’s important to follow a few key steps in order to write the most compelling and effective letter possible.
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